Ferrari Tailor-Made is the exclusive new personalisation programme from Maranello developed specifically for you if you wish to create a truly bespoke car that will be a clear expression of your own unique personality and taste.

Maximum performance, tradition, innovation. These are the Ferrari brand core values that underpin all three collections created by the Styling Centre to inspire clients interested in the Tailor-Made programme.

The Tailor-Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalised their cars as a matter of course and enjoyed huge freedom when it came to materials, colours and finish. The result was genuinely unique cars tailored to suit the desires of each individual owner.

That prestigious past has now been revived through a programme that allows owners to specify every last detail of their Ferrari via a completely unprecedented choice of finishes, accessories, materials, treatments and colours. These are the fruit of the ongoing research and development by the Ferrari Styling Centre, taking inspiration from the company’s core values of innovation, elegance and passion.

You are invited to Maranello as part of the Tailor-Made programme. A Ferrari Personal Designer is responsible for guaranteeing that your resulting car is unique and consistent with the Ferrari brand and its tradition. You will find a dedicated area that looks and feels very much like a haute couture studio with a huge array of samples of materials, treatments and colours to browse. There is also a material scanner that will provide you with a preview of the final result.

You are also welcome to suggest innovative, new solutions and materials which the Styling Centre will then assess for compatibility. This allows you to achieve a level of exclusivity that’s absolutely unprecedented in the automotive sector. In fact, this is the first time many of the materials offered have been adopted and homologated for use in cars.

Once your car’s details have been defined, you can then track all of the various processes involved in its creation, right up until you take delivery. Naturally, you are very welcome to visit Maranello to pick up your new car in person if you so wish.

Creativity, research, original materials, superb craftsmanship and attention to detail are the cornerstones of the Tailor-Made programme which offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita.

The Tailor-Made Collections

Scuderia, Classica and Inedita are the three different “worlds” to choose from to create bespoke Ferraris through unique combinations of the many options available.

Scuderia

Scuderia takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries.

The Scuderia collection pays homage to the racing track where Ferrari has enjoyed unparalleled success, a fact reflected in the materials and finishes included. The list of options in the Scuderia collection ranges all the way from carbon-fibre trim to technical fabrics, chamois and rubberised leather, Alcantara, microfibres, Kevlar, satin-finish and matte metals. Scuderia Ferraris epitomise the very pinnacle of sportiness.

Classica

The Classica collection, on the other hand, provides a modern twist on the styling cues and features of Maranello’s iconic GTs, through the use of the latest materials and production techniques.

Elegant pastel colours of the past; the use of vintage leather, or wool, cashmere or velvet; special treatments for the hard areas of the cabin to match the exterior; chromed elements, stitching details and more natural leathers - these are just some of the options available from this collection.

Inedita

Inedita introduces an element of experimentation and innovation in terms of styling, colours and materials which still respect the marque’s core values.

This is the most experimental of the three collections and may well give rise to some of the classic trims and finishes of the future. Denim, bold leather upholstery, suit fabrics and technical fabrics are just a few of the innovative and intriguing options available.

Call Lancaster Colchester for any more information.