McLaren London, 21 June 2011: McLaren Automotive opened the doors to its first dedicated McLaren retailer, McLaren London, with a star-studded celebration at its One Hyde Park, Knightsbridge location on June 21. By the end of 2011, McLaren will have 35 bespoke retailers in 19 countries worldwide. All have been carefully selected by McLaren to offer the best in customer sales and service for a range of high-performance sports cars, beginning with the ground-breaking McLaren MP4-12C. McLaren London adds to Jardine Motors Group’s extensive portfolio of luxury brands.
The opening, hosted by Vodafone McLaren Mercedes drivers, Jenson Button and Lewis Hamilton, and McLaren Group and McLaren Automotive Executive Chairman, Ron Dennis, celebrated ‘Defining Moments in Time’. Recognizing the launch of the global network of McLaren car retailers, and the arrival of the first ‘pure’ McLaren sports car, the event also presented past McLaren track successes with iconic trophies and two of Lewis Hamilton’s race-winning Formula 1 cars.
Ron Dennis said: “We are fiercely proud of the McLaren brand and I am personally proud that we are welcoming into the McLaren family some of the world’s best car retailers, many of whom are with us tonight. I look forward to delivering great cars to them, as I know we share a common objective: we are driven to succeed and we try to be the best at everything that we do.
“Jenson, Lewis, our hosts, and many of our guests represent tonight a group of people who share a particular value: that is that somewhere along our careers and lives we have experienced an iconic, or defining moment. Tonight is that moment for McLaren Automotive,” Dennis concluded.
The McLaren network will be small in number compared to other premium brands, driving McLaren’s partners to ensure a high-value is placed on McLaren customers. McLaren’s strategy is to support its retailers in servicing customers to a high level by keeping volumes low and business profitable, rather than stretching retailers through high volumes and too many locations.